RichesMonts wanted to elevate the seasonal ritual of raclette into a cultural moment that resonates with modern audiences. We created the RichesMonts Fan Club a digital first campaign that positions raclette as a collective passion, parodying football fan culture with humor and strong team spirit. Through a series of five short, humorous films featuring the brand’s iconic character Simon, plus a limited-edition RFC collectible jersey and an influencer activation with Malcom’s Food, we turned a simple cheese narrative into a cultural club that people want to belong to. The campaign built community around shared rituals, drove engagement on RichesMonts’ social channels and anchored the brand at the center of winter conversations long after launch
RichesMonts
October 14, 2024
RichesMonts Fan Club
Digital Campaign
Rhums Dillon
July 19, 2025
Rhums Dillon - Global Campaign
Film & Print
NYX Professional Make Up
January 27, 2026
NYX - Bare With Me
Digital Campaign
BYD aimed to build visibility and credibility with Gen Z on social platforms. We designed a series of Reels rooted in native trends and platform codes, integrating the brand into existing behaviors rather than forcing a branded message.A social presence built for feeds, not ads.
BYD
October 11, 2024
BYD Social Media
Social media
Prada Beauty needed an engaging way to train sales advisors from Nocibé, Sephora and Marionnaud on a new fragrance launch. We designed an immersive murder party experience, turning product training into a playful and memorable learning moment deployed across 2,000 retailers in Paris. An experiential format that boosted product knowledge, engagement and in-store advocacy.
Prada
December 12, 2024
Prada Beauty Retailers Event
Murder party Event
Stabilo
January 27, 2026
Stabilo - Boss Noir
For the launch of its plant-based merguez, HappyVore needed to create preference and challenge clichés around plant-based food. We imagined an unexpected collaboration with Monsieur Poulpe, combining humor, pop culture and product storytelling. An entertainment-first approach that placed the brand naturally within the conversation.
HappyVore
June 11, 2024
HappyVore - Campagne Digitale x Monsieur Poulpe
Campagne Digitale
RichesMonts
January 27, 2026
RichesMonts - Le Boss de la Raclette 2025
Vitabio
January 27, 2026
Vitabio
Print Campaign
Study Success
January 27, 2026
Study Success
Digital & Social Media Campaign
January 27, 2026
TUI
Digital & Print
Atypique
January 27, 2026
Atypique
Print Campaign
Nyx Cosmetics
September 4, 2024
NYX Cosmetics
Digital & Social Media
HappyVore
January 26, 2026
HappyVore - TVC 2025
TVC Campaign
NYX Profoessional Make Up
January 27, 2026
NYX - Lip IV
Digital Campaign
Hoekstra Studio
October 3, 2024
Garnier Pure Active
Film
January 26, 2026
HappyVore - The Happiness Manager
January 26, 2026
Sirop Sport - Tik Tok Strategy
A digital marketplace that revolutionizes how local food producers and restaurants connect, streamlining the farm-to-table journey through innovative technology.
Consorzio Produttori Locali
July 19, 2024
Yves Rocher
Digital Marketplace Platform
Selected Projects
We solve business challenges through strategic design
Each project here started with a challenge and ended with measurable success. See how we tackle complex problems with clear solutions.
RichesMonts wanted to elevate the seasonal ritual of raclette into a cultural moment that resonates with modern audiences. We created the RichesMonts Fan Club a digital first campaign that positions raclette as a collective passion, parodying football fan culture with humor and strong team spirit. Through a series of five short, humorous films featuring the brand’s iconic character Simon, plus a limited-edition RFC collectible jersey and an influencer activation with Malcom’s Food, we turned a simple cheese narrative into a cultural club that people want to belong to. The campaign built community around shared rituals, drove engagement on RichesMonts’ social channels and anchored the brand at the center of winter conversations long after launch
RichesMonts
October 14, 2024
RichesMonts Fan Club
Digital Campaign
Rhums Dillon
July 19, 2025
Rhums Dillon - Global Campaign
Film & Print
NYX Professional Make Up
January 27, 2026
NYX - Bare With Me
Digital Campaign
BYD aimed to build visibility and credibility with Gen Z on social platforms. We designed a series of Reels rooted in native trends and platform codes, integrating the brand into existing behaviors rather than forcing a branded message.A social presence built for feeds, not ads.
BYD
October 11, 2024
BYD Social Media
Social media
Prada Beauty needed an engaging way to train sales advisors from Nocibé, Sephora and Marionnaud on a new fragrance launch. We designed an immersive murder party experience, turning product training into a playful and memorable learning moment deployed across 2,000 retailers in Paris. An experiential format that boosted product knowledge, engagement and in-store advocacy.
Prada
December 12, 2024
Prada Beauty Retailers Event
Murder party Event
Stabilo
January 27, 2026
Stabilo - Boss Noir
For the launch of its plant-based merguez, HappyVore needed to create preference and challenge clichés around plant-based food. We imagined an unexpected collaboration with Monsieur Poulpe, combining humor, pop culture and product storytelling. An entertainment-first approach that placed the brand naturally within the conversation.
HappyVore
June 11, 2024
HappyVore - Campagne Digitale x Monsieur Poulpe
Campagne Digitale
RichesMonts
January 27, 2026
RichesMonts - Le Boss de la Raclette 2025
Vitabio
January 27, 2026
Vitabio
Print Campaign
Study Success
January 27, 2026
Study Success
Digital & Social Media Campaign
January 27, 2026
TUI
Digital & Print
Atypique
January 27, 2026
Atypique
Print Campaign
Nyx Cosmetics
September 4, 2024
NYX Cosmetics
Digital & Social Media
HappyVore
January 26, 2026
HappyVore - TVC 2025
TVC Campaign
NYX Profoessional Make Up
January 27, 2026
NYX - Lip IV
Digital Campaign
Hoekstra Studio
October 3, 2024
Garnier Pure Active
Film
January 26, 2026
HappyVore - The Happiness Manager
January 26, 2026
Sirop Sport - Tik Tok Strategy
A digital marketplace that revolutionizes how local food producers and restaurants connect, streamlining the farm-to-table journey through innovative technology.
Consorzio Produttori Locali
July 19, 2024
Yves Rocher
Digital Marketplace Platform
Selected Projects
We solve business challenges through strategic design
Each project here started with a challenge and ended with measurable success. See how we tackle complex problems with clear solutions.
RichesMonts wanted to elevate the seasonal ritual of raclette into a cultural moment that resonates with modern audiences. We created the RichesMonts Fan Club a digital first campaign that positions raclette as a collective passion, parodying football fan culture with humor and strong team spirit. Through a series of five short, humorous films featuring the brand’s iconic character Simon, plus a limited-edition RFC collectible jersey and an influencer activation with Malcom’s Food, we turned a simple cheese narrative into a cultural club that people want to belong to. The campaign built community around shared rituals, drove engagement on RichesMonts’ social channels and anchored the brand at the center of winter conversations long after launch
RichesMonts
October 14, 2024
RichesMonts Fan Club
Digital Campaign
Rhums Dillon
July 19, 2025
Rhums Dillon - Global Campaign
Film & Print
NYX Professional Make Up
January 27, 2026
NYX - Bare With Me
Digital Campaign
BYD aimed to build visibility and credibility with Gen Z on social platforms. We designed a series of Reels rooted in native trends and platform codes, integrating the brand into existing behaviors rather than forcing a branded message.A social presence built for feeds, not ads.
BYD
October 11, 2024
BYD Social Media
Social media
Prada Beauty needed an engaging way to train sales advisors from Nocibé, Sephora and Marionnaud on a new fragrance launch. We designed an immersive murder party experience, turning product training into a playful and memorable learning moment deployed across 2,000 retailers in Paris. An experiential format that boosted product knowledge, engagement and in-store advocacy.
Prada
December 12, 2024
Prada Beauty Retailers Event
Murder party Event
Stabilo
January 27, 2026
Stabilo - Boss Noir
For the launch of its plant-based merguez, HappyVore needed to create preference and challenge clichés around plant-based food. We imagined an unexpected collaboration with Monsieur Poulpe, combining humor, pop culture and product storytelling. An entertainment-first approach that placed the brand naturally within the conversation.
HappyVore
June 11, 2024
HappyVore - Campagne Digitale x Monsieur Poulpe
Campagne Digitale
RichesMonts
January 27, 2026
RichesMonts - Le Boss de la Raclette 2025
Vitabio
January 27, 2026
Vitabio
Print Campaign
Study Success
January 27, 2026
Study Success
Digital & Social Media Campaign
January 27, 2026
TUI
Digital & Print
Atypique
January 27, 2026
Atypique
Print Campaign
Nyx Cosmetics
September 4, 2024
NYX Cosmetics
Digital & Social Media
HappyVore
January 26, 2026
HappyVore - TVC 2025
TVC Campaign
NYX Profoessional Make Up
January 27, 2026
NYX - Lip IV
Digital Campaign
Hoekstra Studio
October 3, 2024
Garnier Pure Active
Film
January 26, 2026
HappyVore - The Happiness Manager
January 26, 2026
Sirop Sport - Tik Tok Strategy
A digital marketplace that revolutionizes how local food producers and restaurants connect, streamlining the farm-to-table journey through innovative technology.
Consorzio Produttori Locali
July 19, 2024
Yves Rocher
Digital Marketplace Platform
Selected Projects
We solve business challenges through strategic design
Each project here started with a challenge and ended with measurable success. See how we tackle complex problems with clear solutions.
we are the gen-z culture agency
The new generations don’t buy brands. they buy culture.
Humanfish paris is a creative agency built for gen z culture.
We create native formats designed to stop attention, create impact and generate real engagement, always rooted in their codes, their culture and their real playgrounds. Our mission is to connect you with them and drive real business impact.
Meet the partners who are part of our success story
we are the gen-z culture agency
The new generations don’t buy brands. they buy culture.
Humanfish paris is a creative agency built for gen z culture.
We create native formats designed to stop attention, create impact and generate real engagement, always rooted in their codes, their culture and their real playgrounds. Our mission is to connect you with them and drive real business impact.
Meet the partners who are part of our success story
we are the gen-z culture agency
The new generations don’t buy brands. they buy culture.
Humanfish paris is a creative agency built for gen z culture.
We create native formats designed to stop attention, create impact and generate real engagement, always rooted in their codes, their culture and their real playgrounds. Our mission is to connect you with them and drive real business impact.
Meet the partners who are part of our success story