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How we turned a Garnier Pure Active brief into a Gen Z–driven social media campaign
Film
Branding
UI/UX
Web Design
Framer Development

Garnier Pure Active
How we turned a Garnier Pure Active brief into a Gen Z–driven social media campaign
Client
Hoekstra Studio
Released
October 3, 2024
Timeframe
3 months
Project Type
Film
Technology
Next.js Three.js Shopify Custom 3D Rendering API
Garnier Pure Active
Overview
Garnier Pure Active aimed to strengthen its legitimacy with a highly selective Gen Z skincare audience. We developed a social media campaign built around educational and conversational formats aligned with platform behaviors. A credible, useful and native Gen Z approach.
Previous Project
Next Project
How we turned a Garnier Pure Active brief into a Gen Z–driven social media campaign
Film
Branding
UI/UX
Web Design
Framer Development

Garnier Pure Active
How we turned a Garnier Pure Active brief into a Gen Z–driven social media campaign
Client
Hoekstra Studio
Released
October 3, 2024
Timeframe
3 months
Project Type
Film
Technology
Next.js Three.js Shopify Custom 3D Rendering API
Garnier Pure Active
Overview
Garnier Pure Active aimed to strengthen its legitimacy with a highly selective Gen Z skincare audience. We developed a social media campaign built around educational and conversational formats aligned with platform behaviors. A credible, useful and native Gen Z approach.
Previous Project
Next Project
How we turned a Garnier Pure Active brief into a Gen Z–driven social media campaign
Film
Branding
UI/UX
Web Design
Framer Development

Garnier Pure Active
How we turned a Garnier Pure Active brief into a Gen Z–driven social media campaign
Client
Hoekstra Studio
Released
Oct 3, 2024
Timeframe
3 months
Project Type
Film
Technology
Next.js Three.js Shopify Custom 3D Rendering API
Garnier Pure Active
Overview
Garnier Pure Active aimed to strengthen its legitimacy with a highly selective Gen Z skincare audience. We developed a social media campaign built around educational and conversational formats aligned with platform behaviors. A credible, useful and native Gen Z approach.
we are the gen-z culture agency
The new generations don’t buy brands. they buy culture.
Humanfish paris is a creative agency built for gen z culture.
We create native formats designed to stop attention, create impact and generate real engagement, always rooted in their codes, their culture and their real playgrounds. Our mission is to connect you with them and drive real business impact.
Meet the partners who are part of our success story

we are the gen-z culture agency
The new generations don’t buy brands. they buy culture.
Humanfish paris is a creative agency built for gen z culture.
We create native formats designed to stop attention, create impact and generate real engagement, always rooted in their codes, their culture and their real playgrounds. Our mission is to connect you with them and drive real business impact.
Meet the partners who are part of our success story

we are the gen-z culture agency
The new generations don’t buy brands. they buy culture.
Humanfish paris is a creative agency built for gen z culture.
We create native formats designed to stop attention, create impact and generate real engagement, always rooted in their codes, their culture and their real playgrounds. Our mission is to connect you with them and drive real business impact.
Meet the partners who are part of our success story






