For this campaign, the challenge was to stand out in one of the most saturated advertising environments: the Paris metro. Instead of traditional visuals, we designed a series of bold, minimal posters built directly from the product itself. By zooming in on textures, colors and ingredients, each visual plays with perception and challenges assumptions, creating a moment of surprise in the daily commute. A simple and effective creative approach that turns product truth into impact, and transforms a rational RTB into a strong visual statement.Deployed across key metro stations, the campaign captures attention instantly and embeds the brand naturally into everyday urban life.