How we turned the launch brief for NYX Cosmetics Smushy into a giant billboard at Citadium
Digital & Social Media
Mobile App
Branding
UI/UX
Digital Campaign
NYX Cosmetics
How we turned the launch brief for NYX Cosmetics Smushy into a giant billboard at Citadium
Client
Nyx Cosmetics
Released
September 4, 2024
Timeframe
3 months
Project Type
Digital & Social Media
Technology
3D CGI IA SHOOTING MOTION
NYX Cosmetics
Overview
NYX Cosmetics Smushy needed to stand out in a highly competitive urban environment. We designed a high-impact OOH activation with a giant billboard at Citadium. A bold visual statement fully aligned with the brand’s culture and urban codes.
Previous Project
Next Project
How we turned the launch brief for NYX Cosmetics Smushy into a giant billboard at Citadium
Digital & Social Media
Mobile App
Branding
UI/UX
Digital Campaign
NYX Cosmetics
How we turned the launch brief for NYX Cosmetics Smushy into a giant billboard at Citadium
Client
Nyx Cosmetics
Released
September 4, 2024
Timeframe
3 months
Project Type
Digital & Social Media
Technology
3D CGI IA SHOOTING MOTION
NYX Cosmetics
Overview
NYX Cosmetics Smushy needed to stand out in a highly competitive urban environment. We designed a high-impact OOH activation with a giant billboard at Citadium. A bold visual statement fully aligned with the brand’s culture and urban codes.
Previous Project
Next Project
How we turned the launch brief for NYX Cosmetics Smushy into a giant billboard at Citadium
Digital & Social Media
Mobile App
Branding
UI/UX
Digital Campaign
NYX Cosmetics
How we turned the launch brief for NYX Cosmetics Smushy into a giant billboard at Citadium
Client
Nyx Cosmetics
Released
Sep 4, 2024
Timeframe
3 months
Project Type
Digital & Social Media
Technology
3D CGI IA SHOOTING MOTION
NYX Cosmetics
Overview
NYX Cosmetics Smushy needed to stand out in a highly competitive urban environment. We designed a high-impact OOH activation with a giant billboard at Citadium. A bold visual statement fully aligned with the brand’s culture and urban codes.
Previous Project
Next Project
we are the gen-z culture agency
The new generations don’t buy brands. they buy culture.
Humanfish paris is a creative agency built for gen z culture.
We create native formats designed to stop attention, create impact and generate real engagement, always rooted in their codes, their culture and their real playgrounds. Our mission is to connect you with them and drive real business impact.
Meet the partners who are part of our success story
we are the gen-z culture agency
The new generations don’t buy brands. they buy culture.
Humanfish paris is a creative agency built for gen z culture.
We create native formats designed to stop attention, create impact and generate real engagement, always rooted in their codes, their culture and their real playgrounds. Our mission is to connect you with them and drive real business impact.
Meet the partners who are part of our success story
we are the gen-z culture agency
The new generations don’t buy brands. they buy culture.
Humanfish paris is a creative agency built for gen z culture.
We create native formats designed to stop attention, create impact and generate real engagement, always rooted in their codes, their culture and their real playgrounds. Our mission is to connect you with them and drive real business impact.
Meet the partners who are part of our success story