How we turned a HappyVore plant-based merguez launch into an unexpected collaboration with Monsieur Poulpe
Campagne Digitale
Branding
UI/UX
Web Design
Framer Development
HappyVore - Campagne Digitale x Monsieur Poulpe
How we turned a HappyVore plant-based merguez launch into an unexpected collaboration with Monsieur Poulpe
For the launch of its plant-based merguez, HappyVore needed to create preference and challenge clichés around plant-based food. We imagined an unexpected collaboration with Monsieur Poulpe, combining humor, pop culture and product storytelling. An entertainment-first approach that placed the brand naturally within the conversation.
Client
HappyVore
Released
June 11, 2024
Timeframe
2 months
Project Type
Campagne Digitale
Technology
Next.js Stripe Google Maps API Weather Integration
HappyVore - Campagne Digitale x Monsieur Poulpe
Overview
We envisioned a platform that would do more than just facilitate bookings – it would storytell cities through carefully curated routes and local insights. The solution needed to combine practical functionality with immersive content that captures the romance of exploring urban landscapes by Vespa.
Urban Vespa tours were trapped in outdated booking systems and fragmented tourist experiences. Despite cities' rich cultural tapestries, visitors struggled to discover authentic experiences beyond typical tourist routes, while tour operators managed multiple disconnected systems for bookings and operations.
Previous Project
Next Project
How we turned a HappyVore plant-based merguez launch into an unexpected collaboration with Monsieur Poulpe
Campagne Digitale
Branding
UI/UX
Web Design
Framer Development
HappyVore - Campagne Digitale x Monsieur Poulpe
How we turned a HappyVore plant-based merguez launch into an unexpected collaboration with Monsieur Poulpe
For the launch of its plant-based merguez, HappyVore needed to create preference and challenge clichés around plant-based food. We imagined an unexpected collaboration with Monsieur Poulpe, combining humor, pop culture and product storytelling. An entertainment-first approach that placed the brand naturally within the conversation.
Client
HappyVore
Released
June 11, 2024
Timeframe
2 months
Project Type
Campagne Digitale
Technology
Next.js Stripe Google Maps API Weather Integration
HappyVore - Campagne Digitale x Monsieur Poulpe
Overview
We envisioned a platform that would do more than just facilitate bookings – it would storytell cities through carefully curated routes and local insights. The solution needed to combine practical functionality with immersive content that captures the romance of exploring urban landscapes by Vespa.
Urban Vespa tours were trapped in outdated booking systems and fragmented tourist experiences. Despite cities' rich cultural tapestries, visitors struggled to discover authentic experiences beyond typical tourist routes, while tour operators managed multiple disconnected systems for bookings and operations.
Previous Project
Next Project
How we turned a HappyVore plant-based merguez launch into an unexpected collaboration with Monsieur Poulpe
Campagne Digitale
Branding
UI/UX
Web Design
Framer Development
HappyVore - Campagne Digitale x Monsieur Poulpe
How we turned a HappyVore plant-based merguez launch into an unexpected collaboration with Monsieur Poulpe
For the launch of its plant-based merguez, HappyVore needed to create preference and challenge clichés around plant-based food. We imagined an unexpected collaboration with Monsieur Poulpe, combining humor, pop culture and product storytelling. An entertainment-first approach that placed the brand naturally within the conversation.
Client
HappyVore
Released
Jun 11, 2024
Timeframe
2 months
Project Type
Campagne Digitale
Technology
Next.js Stripe Google Maps API Weather Integration
HappyVore - Campagne Digitale x Monsieur Poulpe
Overview
We envisioned a platform that would do more than just facilitate bookings – it would storytell cities through carefully curated routes and local insights. The solution needed to combine practical functionality with immersive content that captures the romance of exploring urban landscapes by Vespa.
Urban Vespa tours were trapped in outdated booking systems and fragmented tourist experiences. Despite cities' rich cultural tapestries, visitors struggled to discover authentic experiences beyond typical tourist routes, while tour operators managed multiple disconnected systems for bookings and operations.
Previous Project
Next Project
we are the gen-z culture agency
The new generations don’t buy brands. they buy culture.
Humanfish paris is a creative agency built for gen z culture.
We create native formats designed to stop attention, create impact and generate real engagement, always rooted in their codes, their culture and their real playgrounds. Our mission is to connect you with them and drive real business impact.
Meet the partners who are part of our success story
we are the gen-z culture agency
The new generations don’t buy brands. they buy culture.
Humanfish paris is a creative agency built for gen z culture.
We create native formats designed to stop attention, create impact and generate real engagement, always rooted in their codes, their culture and their real playgrounds. Our mission is to connect you with them and drive real business impact.
Meet the partners who are part of our success story
we are the gen-z culture agency
The new generations don’t buy brands. they buy culture.
Humanfish paris is a creative agency built for gen z culture.
We create native formats designed to stop attention, create impact and generate real engagement, always rooted in their codes, their culture and their real playgrounds. Our mission is to connect you with them and drive real business impact.
Meet the partners who are part of our success story